Beauty is in the Eye of the Beholder

          Advertising has impacted the way we feel about how we look, in a negative way. There has been much insecurity created by advertising that is telling us to be a certain way. However, the Dove brand is trying to make a difference, but helping the world see that our perception of our bodies has been skewed. 

          Dove introduced the Campaign for Real Beauty in 2004 and has made great strides to help girls and women feel more confident in themselves ("Campaign for real," 2004). The Campaign focus on building self esteem, the dove website features interactive tools for girls to build self esteem. The website also has real women in their underwear being proud to show off their bodies ("Campaign for real," 2004). The Campaign for Real Beauty is a way to respond to all of the advertisements that make women feel insecure. Dove knows that advertising has an effect on us, and instead of ignoring the problem they have come up with a way to help the situation.

          I am proud that Dove and Ogilvy & Mather Toronto , ( the ad agency for the Campaign for Real Beauty) came up with such a great way to show that thing are not always as they appear (Duncan, 2006). This campaign has helped people understand some of the effects that advertising has on us, but in order for our perception of beauty to be completely restored others will have to follow Dove’s lead.

Campaign for real beauty. (2004). Retrieved

          from http://www.dove.us/#/cfrb/selfesteem

Duncan. (2006). Dove evolution in campaign

          for real beauty. The Inspiration

           Room, Retrieved from http://theinspirationroom.com/daily

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