How many times do you smile a day? You probably smile more often than you think, every time you laugh or get excited, a little smile probably shows up on your face. It is great to smile, according to Dr. Michael Lewis, psychologist at Cardiff University
Advertising shows us again and again how to look, and in most ads you usually see people with flawless smiles flaunting their happiness. The models have straight teeth that are perfectly white, it’s amazing. These smiles can make some people jealous or even self conscious. Advertisers know that our smiles are important to us and companies make many products that will help us maintain or get a perfect smile.
Product advertising for teeth and teeth care is a large category. Products in this category consists of toothbrushes, teeth whiteners, much more. Products for teeth whitening alone can range in price from $20 to $300 or more, which means that it might be easy to find teeth care products but it can be pricy to obtain a perfect smile. However, the more products there are, the more brands need to advertise their products.
Crest has come out with a new line for teeth whitening, called 3D White, and with the new line comes new advertisements. These new ads show a woman with a beautiful smile, and we are led to believe that her smile is beautiful because of the 3D Crest products that she used ("Crest 3d white," 2010). In advertisements for teeth care, we see beautiful smiles which, make us want to have a beautiful smile. The actresses in the ads look so confident and happy with wearing their perfect smiles that someone who is embarrassed by their smile might be ashamed to show it off.
Crest 3d white. (2010). Retrieved from
http://www.3dwhite.com/
Mann, N. (2011). Benefits of smiling. Net
Doctor, Retrieved from
http://www.netdoctor.co.uk/healthy-living/benefits-of-smiling.htm
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