Tone Up is the Message

        There has been a recent trend in advertising due to the introduction of the new shoes that tone your legs as you walk. Several companies such as Reebok and Skechers have released toning shoes, and advertisers have to come up with new and exciting ways to show off the shoes brand as well as the benefits.

         Advertisements for the toning shoes, has primarily focused on the main consumer benefit, of the shoes, which is toning the consumers body. The advertisements we have seen by Reebok and Skechers have been very different approaches. Reeboks’ television ad show several girls from waist down, dancing and having a good time while, wearing the Reebok EasyTones’, to show off their toned legs. While the Skechers brand uses testimonials in their television ad to promote the Shape Ups. The Shape Ups commercial features the shoes benefits’ by having consumers of the shoe list what they like about the shoes.

(Reebok EasyTone, 2010)

(SKECHERS, 2010)

        No matter how advertisers spin it, the message of the advertisements is the same, tone you body with these shoes. Overall, these products have grabbed the attention of many, not only in their advertising but by competing shoe brands as well. Shoe companies have been increasingly introducing new toning shoes since this market has been identified.

        I was personally influence by the adverting of the Reebok EasyTones’. I am not typically one to spend much money on shoes, but after seeing the television ad for Reebok EasyTones, I knew I had to have them. I have always been self conscious about my bottom and thigh’s; EasyTones seemed like the product to solve all of my insecurities. I have had my EasyTone’s for six months, and I can tell that they have helped tone my thighs. However I think it is important for us all to remember that we can buy all the shoes in the world but, the chances of us looking like the people in the television ads are slim.