How Does My Hair Look?

          I bet you’re asking yourself, what does hair have to do with body image? If you ask me, it has a lot to do with it. Think about all the different ways you can fix your hair. You can color it, you can curl or straighten it, it can be worn up or down, there are endless possibilities and all the possibilities can effect how you feel about yourself. Now what does this have to do with advertising? Advertisers use these different styles to show that the products work, and make us want the newest look.

 

        Most of the ads for hair products are print advertisements that are in magazines. Magazines are a good way to promote hair products because the people reading the magazines usually care about how they look and the latest looks. Magazines can also include editorials about how the product can be used for best results. When Jessica Simpson and Ken Paves hair extension line, HairDo, was introduced they primarily advertised the products in magazines.  Other mediums are used to advertise hair products as well; television is mostly used to advertise hair color or shampoos, especially shampoos for men.   

(HairDo From Jessican Simpson and Ken Paves)

        I asked my 10 females living in my dorm, if they thought their hair had an effect on how they felt about themselves. All ten of the girls were in agreement that their hair effect how they felt about themselves. Several girls said they were more confident in themselves after getting a new hair style. One of the girls told me that before she has her hair cut, she always flips through magazines until she finds a model that has a hairstyle she likes. Another girl suggested that she tries to keep her hair styles up to date, stating, “Lately, most of the people in the magazines have long hair, so I’m growing my hair out.”

       I think that advertising has a big role in setting trends, especially when it comes to hair. The people we see in ads are sometimes examples of what society wants us to look like, and if we can get our hair to look somewhat like the models, well, we are one step closer to accomplishing that model look.